The most important way to increase growth is to improve your Google search rankings. The process of optimizing your Google search rankings so that you appear more frequently at the top of the first page of Google is known as “Search Engine Optimization” (SEO).
Many practice owners fall into the trap of paying for SEO services that deliver little to no real value. 1-Stop was founded by a healthcare practice owner who was tired of expensive, ineffective SEO campaigns. That’s why we built an SEO approach based on four essential questions every practice owner must ask to ensure their investment actually drives results.
At the outset of an SEO campaign, the 1-Stop team will have a conversation with you to learn about the nuances of your practice, your community, and your patients. Together, we can discuss the pros and cons of targeting various keywords, and ultimately arrive at the keywords that will result in the most new traffic to your website and, ultimately, new patients.
Typically, keyword selection depends on:
To measure progress, you need to know where you are starting from. The 1-Stop team will show you exactly where you rank for: (1) the Primary Keywords you want to target, and (2) similar, associated keywords (known as “Halo” keywords).
1-Stop provides a user-friendly dashboard so you can see your progress in real-time. You’ll never need to wonder whether your SEO campaign is producing results, because you can view exactly where you currently rank and how far you’ve climbed.
Using 1-Stop, you will be able to view:
Streamline Your Operations, Enhance Patient Care, and
Grow Your Practice – All in One Place.
(Or are they just charging me a monthly fee while they are asleep at the wheel?)
1-Stop was founded by a healthcare practice owner who was inspired to build 1-Stop because of his experience hiring and firing multiple different SEO agencies, after they all followed the same playbook: make big promises to win recurring business, and then fail to deliver professional, quality work. Inevitably, whenever he attempted to audit the precise work that an agency was doing each month, he’d get vague responses that made it clear that the work was not worth the monthly fees.
That means there are some things that all SEO agencies should be doing. And–unlike Google’s algorithm–the work that an agency like 1-Stop performs on your behalf should not be a “black box.” You should always be able to see exactly what work is being performed on your behalf.
Google’s algorithm is notoriously a “black box.”
In other words, even the most sophisticated marketing professionals don’t know exactly how it works. Nevertheless, the actions and strategies that Google rewards (or penalizes) is publicly available information. The trick of winning SEO strategy is using that information in a manner that is efficient for your practice and within your budget.
This refers to your site organization, structure, sitemaps, and schema markups, enabling search engines to efficiently index and understand your site.
Google prioritizes websites with high-quality, relevant, and original content that satisfies the search intent of users. This includes well-researched articles, optimized keywords, and engaging formats like videos or infographics.
Websites that provide a seamless user experience, including fast loading times, mobile responsiveness, and intuitive navigation, are more likely to rank higher.
Backlinks from reputable websites signal to Google that your site is a trusted authority in your field. A robust backlink profile can significantly boost rankings.
Google monitors metrics like click-through rates (CTR), bounce rates, and time spent on the page to assess how users interact with your content. High engagement typically translates to higher rankings.
For businesses targeting a specific geographic area, Google considers factors like Google My Business (GMB) optimization, local keywords, and customer reviews.
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on Google